PROFIRE ENERGY INC.
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Profire Energy Inc. required a completely new look to help elevate their brand. What started off as a logo redesign slowly evolved into an incredibly huge undertaking.
As well as assistance with advertising I provided Profire with a new website, technical illustrations, product design, package design, industrial design, interface design, staff uniforms, consulting on a complete restructuring of inventory control & manufacturing, as well as some architectural and interior design.
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One unexpected aspect of this job was the amount of communication through illustration that I would end up doing. It ranged from product design to wiring diagrams and installation guides.
I created this illustration of a line heater after being shown all the equipment separately. There was no reference to go on, so the assembly and the reveal of the inner workings were created based on description alone. Several weeks of training from the sales staff, mechanics and technicians as well as detailed explanations of all the technology and components from the CTO helped clarify the process.
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The illustration techniques I would learn while creating this monster of an illo, directly led to an endless amount of incredibly detailed installation guides (seen below). These guides were drawn for ever variation of product and included in each product manual that I created for the company over the years.